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Digital Marketing </center>
1. The Basics of Internet Marketing
Question. What is internet marketing?
Ans.
Internet marketing, or online marketing, refers to the promotion of good and
services on the internet. The online world acts as a medium to communicate
message that a business draft for its audience. Online marketing is also
synonymous with online advertising.
Question.Types of online marketing
Ans.
Hance, online marketing consists out the following subtypes marketig:
Email Marketing
This refers to marketing that is done by sending advertisements and
promotional content through emails. Businesses usually maintain email
directories for email markeing.
Search Engine Optimization (SEO)
This refer to increasing the visibility of website, its content or the
words within the content so that they appear in search rsuults. This is
done using on-page and off-page optmization.
Search Engine Marketing (SEM)
This refers to increasing website's visibility in the search engines
using paid reach (paid advertising) and organic reach (SEO).
Social Media Marketing
This refer to promotion a business on social media, such as Facebook,
Linkedin and Twitter.
Affilate Marketing
It refer to the hiring of third parties,also affilates,Who market a
business's content onlline.
2. Web Analytics
Question. What is web analytics?
Ans.
Web analytic basically refers to the usage of web data
for analysis and understanding of online patterns.
off-site web analystics
(a.)The general online performance of a website regardies of
whether one owns or maintains it.
(b.)Internet outside the sphere of the website's own operations
is measured by of-site web analytics.
(c.)Its audiency,visibility and buzz.
On-side web analytics
(a.)Collected when users visit a site and how they interact with
different elements present on the web page.
(b.)Landing page, which entice the buyer into making a purchase.
(c.)On-site response of users is Google Analytics.
3. The Basic of Search Engine Marketing
Question. What is Search Marketing
Ans.
Search Engine Marketing is thbe process of promoting your website,
business or any content by usinsg either paid methods.
Question. Avantag of SEM
Ans.
1. Cost effectiveness
2. cost and expenses
3. Search engine marketing also allows a complete control your
campaign,your audience, and the campaign costs.
4. Increased traffic mean increase promotions, increased sale
5. When an increased number of people start getting to know
about your company or any contant on the website.
6. It is important that whatever you decide should be friendly
to your budget at hand.
Question. Paid methods
Ans. This is a method that involves the search engine companies
to charges fess for including the website on their top search result.
Pa-per-Click advertising
This type of advertising is also called cost-per-click (CPC)
advertising and it means that you pay any time someone click on your
ad show in the search engine result page.
Cos-Per-thousand impression (CPM)
This advertising model is focused on the number of impression,
i.e. the number of time that your ad has been show.
4.The Basic of Social Media Marketing
Question. What is Social Media Marketing (SMM)
Ans.
Social marketing is a type on online marketing that is great
towards social websites and forms. Such marketing efforts are made
to achive communication and branding goals becouse each of thise is
at the heart of a promotional campaign.
Question.Social media platforms
Ans.
Some of the most famous one are:
Fabcebook
Twitter
Linkedln
YouTube
Quesion. Social media marketing strategy
Ans.
Step 1:Have a plan
You must have an idea by now that social media is an expansive
field. No longer does this term refer to only facebook and twitter.
A lot of other websites have entered the mark, making marketing
rather challenging. Therefore, it is imperative that an online
marketing starts with a plan to mind.
Step 2: Develop goals
Without having concreat goals, a social media marketing campaign
will be incompletes, inecisive and hiighly vague. The goals very
depending on the type of business you want to promote, but there are
some goals that are commonly defined by defined by online markerters,
and those include :
step 3: Choose a platform
As said, there are numerous social network, that are available
to the online marketers, but it is neither posible no cost-effective
to be perents on all of them. you have to choose among the availble
platform those that will help you reach your target audience.
step 4: Implement the plan
Once you have picked one or several platform to which you are
going to which you are going to focus your social media activity,
the next is to implement the plan you have already made.
Step 5: Montion and control
When you advertise on Facebook,the website give you access
to monitor the success of the campaign with help of bar charts,
pie graphs and line graphs.
5. The Basic of Search Engine Optimazation
Question Search Engine Optimization elements
Ans.
On-page Seo
SEO includ heading, subhedings, page titles, content display,
organization of the written content, andintternal link configuration.
This process also includes the usage of written contant, and internal
link optimization of images,etc.
SEO content writig
search engines want to provide only the best result to the search
engine users, and they have come to conclusion that having amazing and
original content is one of the aspects to prove website's quality.
code optimization
code optimization refer to re-setting of your website HTML.
inbound links
(1.)websites thriive on link building and/or link devopment.
(2.)This is important port of SEO, as links are cunsidered to be a
vote ot turst, which means that a website that has a lot of links
pointing to it must have done somthing to device those links.
Qustion.Three type ceo
Ans.
White hat SEO
Black hat SEO
Grey hat SEO
White hat SEO
The teccniques used in white hat SEO include writin high quality,
informative and original contant. The contant is well written, lucid,
and intersting, and it avoids shortcuts like plagiarism. The keywords
are used naturally and whatrever required.
Blak hat SEO
Black hat SEO, as the name suggest quite clearly, refers to
the use of confilicting, wich are quick shortcuts to gaining high
search ranking and likes. Black hat SEO this on misrepresentation
and manipulation.
Grey hat SEO
Another interesting kind of SEO is the great hat SEO. This
is occurs where the realms of Where the realms of white hat and
black hat SEO overlap and merge.
6. Email Marketing
Question. Tips,trick and things to keep in mind when implementing an
email marketing strategy.
Ans.
planning
This one thing, wich you should be very clear on, is what you expect to
get in return for implementing such a strategy. This is vitual becouse
a confused perpective will most definitely lead to a less then desirable
outcome.
Scheduling
Make it sure that all your maketig related emails. whether they are direct
or transitional in nature, are beign sent on schedule. Never miss out an
opportunity to strike while the iron is hot because time really is of the
essence when it comes to marketing.
Styling
keep the tone of the mails friendly, but remain professional. This is
a must, becouse it is human nature to pic up on these things. Everyone who
read these mails is not only going to be influcence by what is written in
the email, but the recipient will also be influenced by how it is written.
Writing
The email should be well written is simle words that the viewer does
not have any problems trying to understand it.
proofreading
The next point on the agenda should be to read and re-read.
Optimizing
The best thing about email marketing about subject line, sender's the
entire body of the email, images and links.
Personalizing
The best thing about email marketing though is the option to personalize
emails. Try to take full advantage of this and make small changes wherever
you can to make the recipient feel as if they are on your priority list.
Modify the email to include things, Which you think the client will be
drown towards.
7. Affiliate Marketing
Question. What is affilate marketig?
Ans.
You would be a rewarded when you support another business by promoting
their services or products.
Question. Marketing techniques
Ans.
Pay per sale
In this affiliate program, the merchart pays the percentage of the sale
price when the price when the purchase is fully done.
Pay per lead
You will be paid just once and that too when the referred customer or
visitor will provide the target site their contant informaion by filling the
contact from.
Pay per click
This is the most common program in affilate marketing. with this type of
affiliate markeing,you will be paid based on the number of visitor you
send to the merchant's website. in this case, marketing a sale or generation
is not lead is not important for earning commission.
Question. Why become a affiliate marketing
Cost effective
There is not need of hiring employees or getting a business location.
Global market
Thought Online and affilate marketing, it is posible to reach people
all around the world.
No fees needed
There is no need to worry about the shipping, packing and
storage of the product, as it all comes under the services of the seller.
Work from home
Whhen done right, affilliate marketing provide the benefits of working
while you are not leaving your home.
8. Lead Genration
Question. What is a lead?
(a.)Lead is a contact that can be used to achieve a conversion. Lead is
a contant email of person that is interested and in need of products or
service, you provide.
(b.)Regular contant and costomer email, subscribers, a lead is contacts of
the user who are most likely to become your costumer.
(c.)A lead is a conaction from your target group
(d.)person you want to reach costomer.
(e.)Leads can be gathered in the purpuses, such as newsletter list,
sale leads,etc.
Question. Lead generation process
Ans.
Host a survey
(a.)Hosting a survey is a great way to genrate to leads, as the user who
are interested in your business will choose to take part.
Based on the data acquired from the survey, you will be able to determine
if contant is your lead, your potential clint.
Refine your approch
(a.)You would try to attract people to be in interested in your business.
(b.)Your goal is to naturally get them interested in your company, Your
products, services, and how they can benfit from you.
(c.) All you need to do now is build a relationship by communication with
the clien
Share a coupon
you should require an email address in exchange for a coupon, and you
will use this email to reach out to the potential customer and try to
stablish loyal business to customer relationship.
content
9. Internet Marketing for Mobile Devices
How to optimize your website for mobile devices?
Ans.
Use responsive design
Responsive design allows you to optimize the website for multiple device.
separate peges or URLs for mobile
URLs in order to provide mobile-optimized version of web pages available on
your websie.
Mobile marketing in local searches
Location based services are integrated into a lot of websites and social
network nowadays, which makes local aspet very imporant part of mobile
makeing. Since most user use mobile phones to access social networks,you
should integrate the local aspect of social networks into your internet
marketing strategy, as this can help you get exposure throught loclal
searches.
